Straight Up Ceramic Brush

Section, Smooth & Straighten 

Fed up of endless sectioning, crushing hot flat irons & harsh chemicals? 

Straight Ups ceramic microplates provide dynamically boosted heat - up to 232°C, allowing the tangle free ionic bristles to glide down the hair, sectioning & straightening - at the same time! 

Try it for 30 Days Risk Free! Not Available in Store. 


Straighten in
1/2 the time.

Salon finish results in just 5 minutes.



First Time Users - See The Results

Unique Features

  • Cool Tip Ionic Bristles

    The cool tip ionic bristles allow you to style hair from roots to ends with complete control so there’s no burning fingers, ears or forehead. Their non-grip surface glides through hair smoothly to decrease frizz and add shine.

  • Consistent, Even Heat

    Powerful metal ceramic heaters (MCH) are the key to true professional heat, as they heat up rapidly and maintain a consistent, even temperature across the entire brush. Heat remains uninterrupted for increased performance.

  • Ceramic Heated Plates

    The 65 powerful ceramic plates provide instant, even heat and heat recovery to straighten and smooth 16 sections of hair with one pass. No more hours of styling in the morning!

InStyler Support

Your satisfaction is guaranteed. If you're not 100% satisfied with the results within our money back guarantee period -simply contact our Customer Service Department for a Return Merchandise Authorization number. Then return it, including any accessories, in its original condition and packaging, and receive a full refund of the product purchase price. 


  • What is a Risk Free Trial?

    The Risk-Free-Trial is an excellent option for people who want to try InStyler Straight Up Brush in the comfort of their own home for 30 days, before they pay in full. 

  • What are the temperature ranges?

    7 Heat Settings from 165°C to 230°C

  • How long does it take for brush to heat up?

    It will take under 1 minutes to heat up through 7 different heat settings to 232°C (default temperature) after switching it on.

  • My hair is really thick & frizzy - will it work?

    Absolutely - the Straight Away is proven to work - even in thick and frizzy hair. As everyone is different results can vary - see some examples in our before and after testimonial videos. 

  • How do I care for my InStyler Straight Up Brush?

    • Always unplug the InStyler Straight Up Brush and let it cool down completely before cleaning.
    • Do not rinse with water as it may damage the InStyler Straight Up Brush.
    • Clean with a soft damp cloth once the unit has cooled down.
    • Do not use products that include benzene and /or paint thinner.
    • Clean often to avoid collecting dust and hair.
    • Do not wrap the cord around the InStyler Straight Up Brush and store only when cool in the Heat resistant travel bag provided.
To order call 1800 477 777