Transform Your Hair

The Straight Up brush that gives you smooth, straight and frizz-free hair from root to tip in half the time it takes to flat iron your hair

Exclusive offers available now

Discover The Range

  • Straight Up Brush

    The 65 powerful ceramic heaters evenly distribute heat and provide instant heat up and recovery to deliver super straight, shiny hair in one pass

  • Wet 2 Dry

    You can skip blow-drying and still get that amazing blow-out look quickly and with less risk of damage

  • Straight Away Brush

    Ceramic wrapped bristles heat up to the ideal temperature in minutes, providing constant even heat for maximum straightening

  • Straight Away Comb

    Provides instant heat up and ensure consistent, even heating for maximum results as you comb from root to tip, to straighten and style

  • MAX

    Delivers smooth straight hair that doesn't fall flat. The curved shape and rotating motion of the barrel adds volume and body as you straighten

You can find selected models at the following retailers

To order call 1800 477 777